JENNIFER ANISTONs neues Parfum LolaVie.

JENNIFER ANISTONs neues Parfum LolaVie. / 16.04.2010 / DOESN’T JENNIFER LOOK LOLAVIE! Jennifer Aniston is taking her own brand of natural, easygoing beauty into the fragrance market with her first perfume, Lolavie, which she described as Òa nonperfume perfume.Ó Jen hopes her sexy, casual persona will translate into a scent that stands out in a marketplace of stylized or glamorous brands fronted by other A-list stars.Ê Which explains the simple, ad campaign image and simple, classic bottle style, a sort of what you see is what you get with Jen.The fragrance will land on counters in the UK first in June, no counter dates for the US have been set, wow!Ê So far a 50ml and 85ml bottles are priced at UK30/40 pounds respectively. Jen has a love of outdoor smells, namely her favorite place, the beach, and flowers on a spring morning. She described Lolavie as Òsexy and cleanÓ and Òfloral, but not too flowery.ÓÊ ÒI want people to go, ÔWhat is that? You smell great!Õ But most of all I wanted it to smell natural,Ó she said. Jen didnÕt have any hesitation about entering a fragrance field crowded with actors and celebrities.Ê ÒThe way I was approached, given such involvement, I never felt like, ÔOh, gosh, I shouldnÕt do this,ÕÓ she said. ÒAnd if something is good, it doesnÕt matter if the marketplace is crowded. I thought it was an opportunity to go behind the scenes, and if it feels good, why not go for it? ItÕs like being a producer and knowing the writers and stirring up ideas as opposed to being an actor for hire.Ó The Lolavie bottle was inspired by AnistonÕs affinity for modern architecture, as well as waves at the beach. The origin of the name remains a mystery.Ê ÒItÕs a long story and honestly itÕs too personal to tell,Ó she said. ÒBut it has special significance.Ó WhatÕs clear, however, is the phonetic similarity to ÒlÕeau la vie,Ó and water and life are major themes in the print ad campaign, for which Mario Sorrenti shot a tanned, toned Aniston on the beach in Cabo San Lucas, Mexico. 74018 EDITORIAL USE ONLY Scope Featur

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